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Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
In fact, businesses that have a documented content marketing strategy are:More likely to consider themselves effective at content marketing. Steps to Create a Killer Small Business Content Marketing StrategyIf you're new to content marketing, then it's understandable to believe that it's inventive and intimidating. A content strategy is an outline or vision that explains the reason why you're producing content. Additionally, a content strategy can help you improve or grow your business since it may help you uncover new business ideas. What Should a Content Marketing Strategy Include?
1 — Amazon has a new target: handcrafted wedding items. Here are five things in technology that happened this past week and how they affect your business. 2 — Google can now track exactly how many clicks lead to a purchase online. Did you miss them? The tech giant has unveiled a new feature called "Google Attribution" that will provide a free and easy way for businesses to evaluate their advertising efforts and bring an end to "last-click attribution." Google's ad tool uses data from its AdWords serving system, its DoubleClick Search system and Google Analytics to provide "a more complete picture of how they move the needle with target customers." (Source: Forbes)
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collected by :John Miller
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