Hollis Johnson/Business Insider Katherine Power, CEO of Clique Brands Inc. Fashion houses cycle through influencers, celebrities, magazine covers, and Instagram and YouTube stars to sell products. Selling a brand through an influencer is nothing new, says Katherine Power , CEO of Clique Brands. Clique uses private Facebook groups and Instagram chats to guide brand and clothing line decisions. Nowadays, Power - who co-created the fashion blog Who What Wear in 2005, which eventually led to a clothing line at Target - is harnessing the influence of her customers instead.
The CEO of a $28 million fashion business says selling through 'influencers' is nothing new
collected by :Dicson Walt
Hollis Johnson/Business Insider Katherine Power, CEO of Clique Brands Inc. Fashion houses cycle through influencers, celebrities, magazine covers, and Instagram and YouTube stars to sell products. Selling a brand through an influencer is nothing new, says Katherine Power , CEO of Clique Brands. Clique uses private Facebook groups and Instagram chats to guide brand and clothing line decisions. Nowadays, Power - who co-created the fashion blog Who What Wear in 2005, which eventually led to a clothing line at Target - is harnessing the influence of her customers instead.
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Hollis Johnson/Business Insider Katherine Power, CEO of Clique Brands Inc. Fashion houses cycle through influencers, celebrities, magazine covers, and Instagram and YouTube stars to sell products. Selling a brand through an influencer is nothing new, says Katherine Power , CEO of Clique Brands. Clique uses private Facebook groups and Instagram chats to guide brand and clothing line decisions. Nowadays, Power - who co-created the fashion blog Who What Wear in 2005, which eventually led to a clothing line at Target - is harnessing the influence of her customers instead.
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